The cumulation of Marvel’s multi-film strategy is proving to be the most successful yet: The Avengers‘ $200.3M opening weekend has soared it past Harry Potter and the Deathly Hallows: Part 2 for the biggest opening weekend of all time. (Potter still holds the record for biggest opening day.)
Word-of-mouth is playing a big part – the film only dropped 13% from Friday to Saturday, and it’s getting a rare A+ rating from CinemaScore participants. And:
“It’s not playing like just a superhero film,” says Dave Hollis, Disney’s executive vice president of distribution. “It’s playing like a huge, accessible-to-everyone, all-quadrant picture.” To prove Hollis’ point, Disney is reporting that the PG-13 superhero flick was split 50-50 between moviegoers under the age of 25 and those over 25. And while men outnumbered women, it wasn’t to an extreme extent; men made up 60 percent of the film’s audience.
Everyone loves a superhero movie! Or maybe just Joss Whedon, who will certainly have his pick of offers now.