It’s not exactly the Dr. Manhattan condom or even the Force Trainer, but J.J. Abrams’ Trek movie does have some serious WTFery going on in the merchandising department, entering the realm of fragrance:
“Tiberius,” in honor of James Kirk’s middle name; “Pon Far,” touted as the Klingon version of “Passion”; and “Red Shirt,” named after the poor, red-shirted souls who never survive the episode.
A Red Shirt fragance, because there’s nothing quite like the smell of fail in the morning, huh? (And pon farr is Vulcan, not Klingon.) They’re not the first media property to branch out: Twilight did get there (and sued!) first. Still, Trek does seem like a reach.
Of course, should it be successful as more than an internet laughingstock and Lucasfilm chose to peruse this new market for Star Wars, there is really only one possible choice for a theme.