Tag: merchandise

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Marvel tries for ‘female product,’ kinda fails

Yes. They're in a band, apparently.This would actually be kind of hilarious if it wasn’t rather sad… Marvel has apparently decided that the trick to getting girls to buy their merchandise are… Chibis and cosmetics. And yes, they actually use the term ‘female product.’ Seriously!

“Since our core customer has always been guys, we need to be very careful when we introduce female product so that we don’t alienate our core,” said Paul Gitter, president of consumer products, North America, for Marvel Entertainment Inc. “What we have found through testing is that we haven’t alienated them, which gives us the OK to move forward with female product.”

Yes, god forbid they alienate the menfolk.

Points for trying, I guess, but isn’t there some kind of middle road here? Do they really have to go over to the hearts-and-pink-things side – or define ‘female’ as ‘preteen’ – to get women to buy merchandise? (Via Maggiesox, who has her rant on.)

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Wacky merchandise cross-fandom special: Scent is Star Trek’s latest frontier

FAILIt’s not exactly the Dr. Manhattan condom or even the Force Trainer, but J.J. Abrams’ Trek movie does have some serious WTFery going on in the merchandising department, entering the realm of fragrance:

“Tiberius,” in honor of James Kirk’s middle name; “Pon Far,” touted as the Klingon version of “Passion”; and “Red Shirt,” named after the poor, red-shirted souls who never survive the episode.

A Red Shirt fragance, because there’s nothing quite like the smell of fail in the morning, huh? (And pon farr is Vulcan, not Klingon.) They’re not the first media property to branch out: Twilight did get there (and sued!) first. Still, Trek does seem like a reach.

Of course, should it be successful as more than an internet laughingstock and Lucasfilm chose to peruse this new market for Star Wars, there is really only one possible choice for a theme.