Denny’s did a big reveal of their Solo stuff today, beginning with Collider debuting a commercial for the promotion. The commercial may be for the restaurant, but the set is a recreation of the one from the film, with Solo production designer Neil Lamont and creature supervisor Neal Scanlan on board, per io9. The fateful card game between Han and Lando takes place there, and the creatures are mostly from the movie as well. Continue reading “Grease traps ahoy: The Solo/Denny’s alliance has officially begun”
Solo posters go simpler for Brazil
A new set of Solo posters has turned up in Brazil, featuring the same artwork but without the title frame. It seems likely that this could be a reaction to the recent claims that the original design was (quite blatantly) based on a set of 2015 album covers from Sony – or it could be that the title down there – Han Solo – doesn’t lend itself to the original treatment. In any case, I wouldn’t be surprised to see future waves of U.S. posters more closely resemble these.
Meanwhile, another set of new images have shown up courtesy of Denny’s. Their Solo menu debuts April 3, but it seems we might get an earlier look.
Solo teams up with Denny’s, bring on the special menu
Looking for the actual reveal? It’s this way.
I have a suspicion that young Han Solo is exactly the kind of guy you meet when you’re hanging around at Denny’s in the middle of the night, so it’s only appropriate that the diner chain is one of Solo’s promotional partners. The Solo special menu is coming April 3.
It’s not hard to imagine what’s in store for us: Corellian food was regarded (in Legends, at least) as being heavy, greasy, and fried – right in the Denny’s wheelhouse. (And who could forget their Hobbit menu?)
Solo cups are also getting in on the action. The film’s working title, Red Cup, was a reference to their most well-known product.
Other brands include Star Wars veterans General Mills and Nissan, plus Esurance and Symantec.