Here’s some good news for fans hungry for more ladies in the toy aisle – There’ll be a Princess Leia figure based on her Rebels appearance from Hasbro. The 3¾ figure will be in stores this fall.
In less happy toy news, there’s a new report that lays the cause of the lack of Rey toys at the feet of Lucasfilm themselves. A purported insider described a January 2015 vendor meeting with the company to the blog Sweatpants and Coffee:
The insider, who was at those meetings, described how initial versions of many of the products presented to Lucasfilm featured Rey prominently. At first, discussions were positive, but as the meetings wore on, one or more individuals raised concerns about the presence of female characters in the Star Wars products. Eventually, the product vendors were specifically directed to exclude the Rey character from all Star Wars-related merchandise, said the insider.
“We know what sells,” the industry insider was told. “No boy wants to be given a product with a female character on it.”
Hasbro is releasing more toys with Rey and other female characters, like Leia, aren’t being left out entirely. (And note that while there are certainly far less Rey items, she wasn’t totally excluded from the first wave of products.) But the report does show there’s a lot of work to be done at every level.