I have no idea how this happened, but Mattel is putting out three Star Wars Barbies. Yes, Mattel. Yes, Barbies.
They’re fancy collectors editions that reimagine three iconic A New Hope looks through a high-fashion lens and they cost $100 each, so yes: Collectors items. But honestly, I mostly just enjoy the fact that they exist at all.
Youtuber Jenny Nicholson has a smart, measured (and sometimes hilarious) take on the Forces of Destiny line, how it’s failing the intended audience of young girls, and how it could be improved. As someone who was a girl pre-Bratz (let alone Monster High, a doll line I was only barely aware of), it’s a pretty intriguing look at a lot of things that wouldn’t even have occured to me – and here’s one real-life example from a dad.
(And yes, if you’re keeping track, there is a brief Mara Jade mention.)
People who buy the game here can request a piece from Hasbro – they’ve had just over a hundred requests in North America. The Rey game piece can be found (sometimes) in five other markets, including the U.K. and France.
The #WheresRey campaign did seem to have an impact on Rogue One marketing – Jyn Erso toys did not seem to be in any short supply, and hopefully the trend will hold for The Last Jedi.
StarWars.com has officially annouced that Force Friday II is set for September 1, but more importantly (for our purposes) they’ve also given us our first look at Rey, Finn and Poe in The Last Jedi. Rey is not only front and center with a lightsaber, but she’s sporting a new hairstyle! Finn has a new shirt! Poe looks… Pretty much the same!