New Star Wars trailer doesn’t break own traffic record

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The third trailer for The Force Awakens couldn’t beat the one-day viewing record set by the second trailer in April. (Yes, technically the new one is the trailer and the last one was a teaser, but: Deal with it.) Still, 37 million views is nothing to sniff at – and that’s only Youtube. An estimated 15.9 million tuned into to Monday Night Football during halftime for the trailer’s official debut.