Tag Archives: starwars.com

The official Star Wars Blog is back

…Or they say they are, anyway, as there’s only one new post. (Unless you count the roundups.) But it lays out some intriguing ideas. By featuring posts by VIPs like Dave Filoni, J.W. Rinzler, Leland Chee and Mary Franklin, they can give them a better venue than Twitter and Facebook for expanding on the projects they’re currently working on.

I do agree with some of the commenters – there are multiple fan sites and Tumblrs that can cover the more fannish stuff. The official blog can – and should – be able to aim higher than that. I’m interested to see what they’ll come up with.

UPDATE: Oh hey, here’s a post from Steve Sansweet.

Everybody loves @Bonniegrrl: Last week’s best #StarWars and #SWEU tweets

When the news broke Monday that Lucasfilm has laid off Bonnie Burton, the denizens of Twitter had plenty to say… And I’m only scratching the surface here.

More Bonnie love – plus all that other stuff we usually do – below the cut. Continue reading

Bonnie Burton laid off from Lucasfilm


Photo By Terri Hodges.

Bonnie Burton is no longer with Lucasfilm and StarWars.com. The company has laid her off, she announced today on Twitter.

Bonnie wrote content for the website and handled social media. She was hired in 2003, during the run-up to Revenge of the Sith, and has been an outspoken force for women in the fandom ever since.

We’re a little puzzled by this move on the part of Lucasfilm, but no one is doubting that Bonnie will land on her feet somewhere!

The Stooge is on the move: To Tumblr!

With the Star Wars Blogs in their final days, The Stooge has moved his Star Wars Joke-A-Day, a long-time staple of the Blogs, to Tumblr. So fans, be sure to either bookmark StarWarsJokes.tumblr.com or, better yet, create an account and follow him!

Here a few other Star Wars Tumblrs you might want to follow to get started: Distracted by Star Wars, Professional Geek Girl, Star Wars Backstage, Retro Star Wars, Purple Lightsaber. And you can always poke around the tags to find other stuff you’ll like, though beware spoilers (and/or occasional random nudity.)

The StarWars.com Blogs have 60 days to live

Almost a year ago, the StarWars.com forums were closed for good. And now, the other shoe has fallen: Blogs.StarWars.com will be no more. I, and presumably other Ex-Hyperspace subscribers, received an email to that effect this evening. The relevant portion:

We show that you maintain or have maintained an official blog on StarWars.com as a feature of your Hyperspace membership. As Hyperspace services officially ended as of December 31, 2011, we wanted to give you the opportunity to retrieve whatever content you have posted to your official StarWars.com Blog before they are completely retired in 60 days.

A last vestige of the site’s Hyperspace subscription service/fan club, the Blog area of the site was introduced in 2005, spiking with the Revenge of the Sith hype, and has been increasingly abandoned since.

It was, nonetheless, a venue that introduced many fans to blogging – and without it, would fandom have The Stooge? A terrifying concept.

I’ve saved many of my entries (including an embryonic version of the civility post that I’d half-forgotten existed.) I urge you to do the same now, if you haven’t already.

LFL’s Roffman on keeping Star Wars fresh

Marketing Week’s Laura Snoad talks to Howard Roffman on how Lucasfilm is keeping Star Wars relevant in the post-movie era. He pings on the books, video games, and other merchandising issues. Includes a question from our very own Eliz, the answer to which contains interesting bit on the StarWars.com redesign:

The website will also be easier for people to shop for Star Wars products and connect with other fans to see what other news is being generated from multiple sources. There’s an evolution in StarWars.com from wanting to be the [only] fans’ site to understanding we can connect to other channels that fans use to communicate with each other.

A brand new StarWars.com

The official site has a new look – “the biggest re-haul since Star Wars’ official online presence began.” It appears the news portion of the site is now driven by the official blog.

Among the changes is a scaled back version of the Databank – now called the Encyclopedia – which now only seem to features characters from the movies and The Clone Wars. (Sigh.) Entries are very brief, and link directly to the Wookieepedia, however. That’s pretty inclusive for an official site.

On that note, there’s also a page for fan sites and organizations – we seem to have made the cut, which is nice.

And no doubt we’ve only scratched the surface tonight… I’ll be interested to see where this goes.

One thing I will say – this site design is very simple, and very basic. Since there is a tendency in Star Wars design to go completely over the top and throw everything that applies, I’m glad to see at least one aspect is keeping it simple. (Even if I still do wince at that Blu-ray cover art.)

Star Wars Shop is closing down: What now?

In the latest in a string of big changes for StarWars.com, it was announced today that the Star Wars Shop will be closing down on July 18th.

I must admit I’m kind of shocked by this news – when the site’s advertising went away, I had assumed that the shop’s success was part of the reason.

The announcement says they are looking at “new ways to showcase Star Wars merchandise” and that information would be shared “in the coming months.”

Matt Martin, the site’s buyer, is staying with Lucasfilm, “shifting into something new,” he said today on Twitter.

For that matter, we’ve had no official word on Steve Sansweet’s replacement, though he’s been officially retired from Fan Relations for several months now. Could a reworking of StarWars.com coincide with that announcement?

StarWars.com forums close today as ads go away

Between these two tweets, I have to wonder… Could the closing of the forums and the loss of ads be related? Or is it just simply a coincidence? Just part of the site’s regular housecleaning?

I can’t recall exactly when StarWars.com started running ads (Before the forums? With the forums?) but I do remember when Hyperspace membership ceased to mean browsing ad-free. Not a lot of happy people that day…

Of course, you will still see some ‘ads’ on StarWars.com – but they’re all for Star Wars Shop, DVD/Blu-Rays and other things that directly benefit the company. (House ads, called them back in my print days.) Hopefully this is a good sign for Lucasfilm’s faith in the site – and/or Lucas Online’s ability to support itself.

I may miss the forums a little, but the ads? Nah.

Rostoni says goodbye to StarWars.com forums

LucasBooks editor Sue Rostoni bids farewell to the official forums (which are going away) but refrains from stating whether she’ll return in another venue.

I want to thank you all for welcoming me here. I’ve so appreciated our conversations and the fun we’ve had, and will really miss you all. It’s been a lot of fun getting to know you and having this forum be a part of my work-life. I’ve appreciated having a direct connection between the books and the readers — something most editors never get to experience in this way. I’m grateful to you all for your openness, your humor, and for staying with the adventure.

As far as keeping in touch via other sites — the future is hazy; outlook unclear.

Fans don’t exactly lack for places to mingle with Expanded Universe VIPs – both continuity guru Leland Chee and the Star Wars folks at Del Rey have active Facebook pages – but the casual question-and-answer format that evolved in TOS’s Expanded Universe VIPs thread was a great resource. We’ll certainly miss Sue, and hope she finds a place to keep in touch with fans in the future.