In stark contrast to yesterday’s rumor, /Film is saying today that Disney has a ‘bigger plan’ for The Force Awakens trailer than a mere debut on The Hobbit: The Battle of the Five Armies. They’re aiming for “something more grand.” What is it? /Film doesn’t know, though they offer some ideas. I’m not at all a fan of this one, but it does seem plenty ‘grand:’
Then there’s the chance they go the route James Cameron did with Avatar. Rent out a ton of theaters from coast to coast and invite fans to come in and watch the trailer. Now you’re generating news reports because of the crowds, crazy social media buzz, and an event like atmosphere Star Wars demands.
A bit more palatable is something tied to Thanksgiving on TV. They mention that Jurassic World may debut a trailer during an NFL game on that night, something Star Wars may emulate and also (jokingly) a tie-in with the Macy’s Thanksgiving Day parade. At least neither of those require one to be lucky enough to live near a ‘chosen’ theater…
What’s big enough? What’s too big? Then again, look at the title. They just dropped it on Twitter, and that’s all it took to make it the day’s biggest entertainment story. You don’t need an ‘event’ to make a major Star Wars news drop: We, the fans and the media, are more than willing to do the work.