Between these two tweets, I have to wonder… Could the closing of the forums and the loss of ads be related? Or is it just simply a coincidence? Just part of the site’s regular housecleaning?
I can’t recall exactly when StarWars.com started running ads (Before the forums? With the forums?) but I do remember when Hyperspace membership ceased to mean browsing ad-free. Not a lot of happy people that day…
Of course, you will still see some ‘ads’ on StarWars.com – but they’re all for Star Wars Shop, DVD/Blu-Rays and other things that directly benefit the company. (House ads, called them back in my print days.) Hopefully this is a good sign for Lucasfilm’s faith in the site – and/or Lucas Online’s ability to support itself.
I may miss the forums a little, but the ads? Nah.