CoverGirl we’ve known about since some product packaging was leaked a few months ago; Max Factor is a surprise, though. The two brands are working together, with Max Factor selling the products internationally. Allure has our first official look at the collection, which will be on the shelves in mid-September.
My foray into nail polish aside, I’ve never been much for makeup, but I do have to say I’m rather disappointed in the products on offer. The nail polishes are bland – even for a mainstream collection – and it seems odd that there’s more variety in the lipstick. Not that the lipstick colors would be revolutionary polishes, but no one expects ‘revolutionary’ from a brand like CoverGirl. Still, that’s it? No eyeshadows? Eye liners? Will there be a second wave?
Still, the campaign looks – droid and stormtrooper – are certainly striking, and I can’t hate on something that gets Star Wars makeup in stores across the country.
As for the other licensees – Subway we’ve been expecting, and HP is already in the mix. But I’m most intrigued by FCA’s involvement. (Don’t follow auto news? That’s Fiat Chrysler Automobiles.) Will we be seeing Star Wars-themed car commercials? Special edition cars? But this is Woodward Dream Cruise weekend here in the D, so I’m not shocked that FCA themselves are mum.