If you want some analysis on the trailer as a marketing move, Devin Faraci at Birth Movies Death has it down: “What we’re seeing is a major blockbuster hitting the standard checkpoints of movie marketing with great reluctance.”
→ Meredith Woerner at the L.A. Times has pieced together stuff from the trailers with convention-season cast interviews and is, if nothing else, a good refresher for those who aren’t spending 99% of their time in “the bubble.”
→ In China, the trailer debuted on the Great Wall, because why not.
→ All The Force Awakens trailer numbers you may need.
→ AMC will be giving out a cool poster to folks who go see the film in IMAX 3D.
→ Relevant! There’s a new interview with Pablo Hidalgo (plus Dave Filoni, Shelly Shapiro, Chuck Wendig and Kieron Gillen) about Lucasfilm’s Story Group.
→ Spoilers! Someone let slip some interesting info on Pip Anderson’s character to the Making Star Wars folks last night.