Scott Mendelson has some wisdom on why the big trailer debut tonight is happening during Monday Night Football – because it’s not just for us. Because, face it, we’re already hooked. They could drop this thing anywhere and we’d find it. They want – they need – to reach the people who haven’t been hanging on every piece of Star Wars news. We already know about the poster and teasers, but there are a lot of people out there who don’t. A lot of people who – despite liking Star Wars – maybe haven’t even seen both the previous trailers. They’re running the trailer during halftime of one of the most-watched events on TV to reach more than us.
Meanwhile, tickets are already on sale in the U.K., and they’re bringing down websites.
Since we’re talking about the trailer, here’s a reminder that I’ll be on The Trailer Council with several other fansite/podcasting people soon after the trailer drops.