Episode VII font fun: Meet ITC Serif Gothic


The Verge discusses the font used for our first The Force Awakens logo, the oh-so-’70s ITC Serif Gothic. The examples include old Star Wars, The Thornbirds (okay, not actually on the page, but I can picture that book cover instantly) and even Star Trek. For you non-font geeks, there’s a logo generator.

3 Replies to “Episode VII font fun: Meet ITC Serif Gothic”

    1. I don’t think it’s possible to have lived through the late 70s/early 80s without seeing that book EVERYWHERE.

      Granted, I was raised by book nerds, but still.

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