The Verge discusses the font used for our first The Force Awakens logo, the oh-so-’70s ITC Serif Gothic. The examples include old Star Wars, The Thornbirds (okay, not actually on the page, but I can picture that book cover instantly) and even Star Trek. For you non-font geeks, there’s a logo generator.
Sadly I knew which Thorn Birds cover without even having to click.
I don’t think it’s possible to have lived through the late 70s/early 80s without seeing that book EVERYWHERE.
Granted, I was raised by book nerds, but still.
I recognized it from the Happy Birthday poster, one of my all-time favorites:
http://www.extravaganzi.com/wp-content/uploads/2013/03/1978-Star-Wars-Birthday-Cake-Poster.jpg