Knights Archive spotted some extra details about the timeline for the marketing and launch of Rebels in the Disney Press catalog. Listed among the key selling points for the Rebels read-along storybook and CD, scheduled for August 2014, are a few tidbits about how Rebels is going to be hyped:
TERRIFIC TEASERS: Four short-form interstitials will release in Summer 2014, introducing viewers to the characters of Star Wars Rebels. In Fall 2014, a one-hour debut special will air on Disney Channel and Disney XD, followed by the series roll-out on Disney XD.
And the depth of the merchandising:
SUPER SYNERGY: Star Wars Rebels will have A-level company-wide marketing in Summer/Fall 2014, as well as a huge push across consumer product divisions, including digital, electronics, toys, apparel, stationery, and home furnishings.
What, no mention of health and beauty products?