This ad for the German (?) digital TV service Premiere is one of three featured on Ads of the World. The other two invoke Scream and Spider-Man. No idea if these are real ads or spec/student/portfolio work, but still pretty funny.
Poking around I also found a few more Star Wars-themed ads for Sony, Blockbuster and Disney (1, 2, 3, 4.) And it appears that Spike wasn’t the first to put fluorescents to work for the cause.