December is nearly here, and with it come the 2011 best-of lists. Our first Star Wars sighting is Volkswagon’s Kid Vader commercial, which makes it to #1 on Adweek’s 10 Best Commercials of 2011.
“The spot, while visually strong, isn’t a wonder of craft or technique. It’s a triumph of fun, unadorned storytelling, which clearly goes a long way,” Tom Nudd writes.
Also making the lists are Snickers’ shark focus group, Cravendale dairy’s viral hit ‘Cats with Thumbs,’ and Eminem’s Chrysler 200 spot.