Disney had their earnings call today, in the aftermath of May 4, where Bob Iger talked up their “carefully designed marketing plan” for Star Wars. (…Yeah.) A research film, meanwhile, revealed that the franchise had “197 percent more digital consumption” yesterday than Avengers: Age of Ultron had on the day it was released.
Looking back, Chris Taylor explores how Star Wars has made billions.
→ The Vanity Fair newsletter photo reveal is an alternate take of Lupita Nyong’o, and a bit of an interview with J.J. Abrams. The full interview goes up tomorrow.
→ Spoiler corner: The day before we got the VF photos, Making Star Wars reported about a scene where Kylo Ren is helmetless. After the photos, Jason has a possible name for Maz Kanata’s location. (On that note, Jason was profiled over at The Daily Dot.)
→ Also… Domhnall Gleeson on meeting Harrison Ford | Magic Mike’s Star Wars-style poster