The cumulation of Marvel’s multi-film strategy is proving to be the most successful yet: The Avengers‘ $200.3M opening weekend has soared it past Harry Potter and the Deathly Hallows: Part 2 for the biggest opening weekend of all time. (Potter still holds the record for biggest opening day.)
Word-of-mouth is playing a big part – the film only dropped 13% from Friday to Saturday, and it’s getting a rare A+ rating from CinemaScore participants. And:
“It’s not playing like just a superhero film,” says Dave Hollis, Disney’s executive vice president of distribution. “It’s playing like a huge, accessible-to-everyone, all-quadrant picture.” To prove Hollis’ point, Disney is reporting that the PG-13 superhero flick was split 50-50 between moviegoers under the age of 25 and those over 25. And while men outnumbered women, it wasn’t to an extreme extent; men made up 60 percent of the film’s audience.
Everyone loves a superhero movie! Or maybe just Joss Whedon, who will certainly have his pick of offers now.
Will DC give him back Wonder Woman? Let’s wait for the inevitable disappointment.
Watch, they offer him a real (lame) challenge, like rebooting the Fantastic Four.
dunc: why must you hurt me?
Why do you ask these questions when you already know the answers?
Somebody has to say it, so I will: Firefly. That is: Serenity II. Make a sequel, reboot it, make a prequel, I don’t care, just bring it back. With the Avengers behind Whedon, not even Fox should be able to take the sky from him.
I seem to remember Warren Ellis talking a while back about a post-apocalyptic series/film project that he was developing with Whedon…which I would not object to seeing in the least.
I also wouldn’t OBJECT to another Firefly/Serenity project, but at this point I think that I would be a little afraid of it.