With Aftermath, the first canon Star Wars novel to tread where only Legends had been before, it’s only natural that some controversy would erupt.
Now, some of it has been people who just plain don’t like Chuck Wendig’s writing style and/or the book itself. I didn’t find the style bothersome and liked the book, but both are perfectly valid complaints.
And then, there are the… Others. Our old friends (‘friends’) the folks who are still bent out of shape that the old Expanded Universe has been decanonized. And, of course, the folks who are mad that some of Wendig’s characters happen to be gay.
Needless to say, neither group is particularly sympathetic. The Legends folks might have a case, if they weren’t so plain-out obnoxious, but if there’s a moderate part of this supremely ineffectual ‘movement’ they’re being drowned out.
Together, some outspoken members of those three groups all got the idea to… Leave a whole bunch of very quick, very many one-star reviews on Amazon. Jim C. Hines and Michael Patrick Hicks have some nice breakdowns of that. Of course, there’s also a wonderful irony here. Per Wendig himself:
…A passel of negative reviews actually elevates the book’s overall sales ranking. Which in turn garners it more sales. Amazon reps have been clear with me on this point: buyers buy books with reviews, period. Not good reviews, not bad reviews. But rather: quantity of reviews impress buyers to make purchases. So, leaving a ton of bad reviews actually increases the book’s sales. Ironic, and not likely what anyone supporting such a campaign intends.
His response to the objections regarding the gay characters needs to be read in full, though.
I’m not here to tell you how to feel about anything Star Wars. We are all adults here (or so I am going to assume for my own mental health,) and I can’t believe I have to keep saying this, but: Not everything in Star Wars is going to work for everyone, and that’s fine. Feel however you like about whatever, it’s no skin off my back. But that doesn’t give you the right to be a dick, and there’s far too much of that going around. Or, to throw it to Wendig again:
Loving something is fandom. Hate isn’t, or shouldn’t be, part of it. Fandom is about sharing awesome things with like-minded people. It isn’t about spreading hate and forming spiteful tribes. That’s heinous fuckery. Do not partake in heinous fuckery.