Marvel tries for ‘female product,’ kinda fails

Yes. They're in a band, apparently.This would actually be kind of hilarious if it wasn’t rather sad… Marvel has apparently decided that the trick to getting girls to buy their merchandise are… Chibis and cosmetics. And yes, they actually use the term ‘female product.’ Seriously!

“Since our core customer has always been guys, we need to be very careful when we introduce female product so that we don’t alienate our core,” said Paul Gitter, president of consumer products, North America, for Marvel Entertainment Inc. “What we have found through testing is that we haven’t alienated them, which gives us the OK to move forward with female product.”

Yes, god forbid they alienate the menfolk.

Points for trying, I guess, but isn’t there some kind of middle road here? Do they really have to go over to the hearts-and-pink-things side – or define ‘female’ as ‘preteen’ – to get women to buy merchandise? (Via Maggiesox, who has her rant on.)

Expanded Universe action figures out of Toy Fair ’09

Beefy the Vong! (Photo by Rebelscum.com)

Rebelscum has a couple of galleries from Toy Fair… Not much EUish from Diamond Select. (Though their Jedi Luke looks nice.) The real gems, as usual, come from Hasbro and their comic packs. There’s a bunch of Clone Wars stuff I can’t even begin to catagorize… And a Marvel-era Luke and Lumiya! (Removable head? How apt!)

Heading into a more modern comic era, Legacy’s Darth Krayt and an Imperial Knight who I believe is Sigil Dare, plus Kyle Katarn and Beefy the Vong (probably not his real name,) above. (Based on a late Tales storyline?)

Here’s the Hasbro press release and official images. And here is their Star Wars presentation, shedding a little more light on their offerings… Including a Wal-Mart exclusive Corran Horn figure!

UPDATE: A report on the Turbo Tank and more photos from StarWars.com.

Fanfic: Dispatches in ignorance from Marvel VP

The Beat highlighted some interesting dialogue out of the ICv2 Graphic Novel Conference:

Ira Rubenstein (Marvel): But Dave, I think there’s a difference. No one can write about Spider-Man or X-Men except for us.

Dave Roman (Nickelodeon Magazine:) I disagree.

Stuart Levy (Tokyopop:) Totally.

Rubenstein: Those are our characters. How could someone else write another Spider-Man story?

Roman: Because fan fiction is becoming so powerful. I’ve seen the power of fan fiction. Working at Nickelodeon, there are people out there doing ‘Avatar’ comics that are soooooo much better…

Rubenstein: But that’s like saying YouTube is a real entertainment channel. It’s not.

Roman/Levy/like five people in the audience: It is.

Rubenstein is not only a VP, he’s the VP of Marvel’s Global Digital Media Group. Which means that knowledge of the various internet subcultures would be, I’m guessing, a part of his job. And you know what fanfic fandom is full of? The great untapped audience of women. It’s true for the generally boy-tastic Star Wars fandom, and I don’t doubt the numbers are similar for Marvel properties. And no guys, it’s not all an exploration of Iron Man/Captain America slash. (Though some of it is. Deal. Hell, use it. A panel or two of awkward dialogue will get you buzz. And that means sales. Because shippers are crazy. Trust me: I used to be one.)

On the one hand, I know some folks (in Star Wars fandom) who avoid fanfic because “it’s not the real story;” On the other hand, I’ve known dozens, if not hundreds of people for whom fan fiction is nothing less than the driving force of their fandom activity. And you know what that means? Interest. Pageviews. Sales. See, all those people who will sit there are bitch about the latest storyline? At least some of them are going to actually buy it, even if only so they can write a thousand-page epic on how things should have gone.

As for the Youtube bit… Sheesh. I can understand not knowing about fanfic, but Youtube? But here’s a tip: Fan fiction and Youtube are free. And in this economic climate, that means they are some pretty fierce competition. Know them, know their appeal. The fanfic community might not be as much of a usable resource as Youtube, (Buzz!) but it’s still an audience. You can’t afford ignorance.

Culling the Twitter: Random acts of linkage

Drive-by movie news: Capt. America, Star Trek, Potter, Wonder Woman, Magneto, Temeraire

ILM vet to direct Captain America movie. Marvel has signed Joe Johnston (Hidalgo, The Rocketeer) to helm The First Avenger: Captain America. Johnston got his start as an effects illustrator and designer on Star Wars, and also worked on ESB, ROTJ, Raiders, Temple of Doom, Willow, and Young Indy.