Sphero’s BB-8 toy was officially revealed this morning on the Force Friday livestream and on Good Morning America. There’s a Wall Street Journal story if you want details:
Would it be possible to make a version of the existing Sphero with a head that stayed on top as it rolled? he asked.
As it turns out, yes. I asked Sphero’s marketing senior vice president Kelly Nyland how the company managed to get the head to stay upright. “The Force,” she told me with a straight face.
And a video of BB-8 with puppies if you don’t, thanks to Vanity Fair.
There’s also a review over at Gizmodo.
If $150 is a bit steep for your blood (or you don’t want to hand kids your smartphone,) there will also be a significantly cheaper Hasbro version that comes with a controller. But who are we fooling here? We know the audience for this, and it’s totally us.
