Tag: commercials

Posted on

The catchup: Rogue One commercials, why the movie’s message matters

ro-trailer2

First off, there are two new Rogue One commercials out this week:



Anyone seen them in the wild yet?

→ CBR’s Brett White on why, after the presidental election. Rogue One matters more than ever. The film’s screenwriters Gary Whitta and Chris Weitz are also showing solidarity for those fearful of a Trump presidency.

→ Over at Entertainment Weekly, there’s a new excerpt from Catalyst featuring Galen and Jyn Erso. Meanwhile, Jennifer Heddle has 6 reasons the novel is essential.

→ Interviews with Riz Ahmed and Gareth Edwards.

Posted on

The Rogue One advertising blitz is taking off


Lucasfilm released a new tv spot – our first for the movie itself – for Rogue One today. The pieces are (mostly) familiar, but assembly may raise some questions on what we know so far. (Though recall the TFA trailers also had bits of dialogue that didn’t make the final cut.)

@garywhitta: Beautiful portrait of Mon Mothma in #RogueOne. #ImWithHer
@garywhitta: Beautiful portrait of Mon Mothma in #RogueOne. #ImWithHer
→ Screenwriter Gary Whitta introduced us to a promo shot of Genevieve O’Reilly as Mon Mothma

→ Another product tie-in spot debuted this week, this one for for Gillette razors. I wonder, are we still calling GFFA bathrooms ‘refreshers’?

→ The @StarWarsUK twitter accounted debuted some new banner art. Will we be seeing these in theaters?

→ Entertainment Weekly’s Anthony Breznican shares a look at the TIE Striker.

→ Yes crafters, there is Rogue One fabric. Check them out at the Fat Quarter Shop.

Posted on

Gareth Edwards on reverse engineering Rogue One

ro-jyn-k2-usat1200

It’s holiday movie preview season, and that means that Rogue One director Gareth Edwards is making the rounds. Entertainment Weekly also gets a new photo and some chatter about having to reverse engineer the film from the ending, while USA Today also gets a new pic (above), but another interesting quote, namely “the film doesn’t unfold how you think.” So everyone doesn’t die?

→ Felicity Jones talks Jyn, her favorite Disney princess and bruises in Vanity Fair.

→ Nissan has a new Star Wars themed commercial that ties their Rogue SUV with Rogue One. Naturally, it features Rebel troopers, stormtroopers, K-2SO and more.

→ What if Rogue One starred Jar Jar Binks? Olly Gibbs (and Photoshop) has the answer.

Posted on

Today in The Force Awakens: Lawrence Kasdan, Carrie Fisher, and so much more.

Abrams and KasdanToday’s must read is Lawrence Kasdan at the Los Angeles Times. He talks about coming back to Star Wars, working with J.J. Abrams, canon (pure gold here), and the inate goofiness of the original trilogy. Just some great stuff.

Plus, on Rian Johnson’s Episode VIII: “He’s going to make some weird thing.”

(The LAT also headed to Abu Dhabi.)

→ Carrie Fisher was on Live! with Kelly and Michael this morning, where she dubs her poster hairstyle “the baboon ass.” She’s in the Wall Street Journal as well.

→ The Fiat Chrysler Star Wars commercials are surprisingly clever (particularly given how weird their Hunger Games ones are) and one even has today’s MVP, Mark Hamill! (Okay, he’s just narrating.)

→ On the talk shows last night, we had Lupita Nyong’o and Adam Driver.

→ J.J. Abrams’ assistant Morgan Dameron on having a character named after her.

→ J.J. Abrams and John Boyega are firmly on Team Han Shot First. Sorry, George.

→ Chat alerts: There’s a cast Q&A tomorrow on Twitter, while John Boyega and Oscar Isaac will be answering questions via Complex Magazine on Tumblr.

Posted on

The Force Awakens at the American Music Awards


First we got a new commercial, above, with a few brief bits of new footage. Much later, there was indeed a “new scene” – but one we’ve already seen most of in the trailers, Rey, Finn and BB-8 on the run:

tfa-teaser2-rey-bb-finn-run-imax1000

Just with dialogue this time. Then, sure enough, Harrison Ford introduced Pentatonix’s tribute to John Williams. Here’s the whole Star Wars portion of the show:

Posted on

Today in The Force Awakens: J.J. Abrams says the film is nearly done

nerdoffAt the ‘Celebrity Nerd-Off’ with Stephen Colbert, J.J. Abrams revealed that he finished the final sound mix for The Force Awakens early Saturday morning, Yahoo Movies reports. There are “six very small, but important things that (still) need to be done,” per Variety.

→ Deadline claims that we’ve only seen about 5% of The Force Awakens ad campaign, and that it’s really going to ramp up over Thanksgiving. I have a feeling this means ad buys, but consider yourself warned. (And remember, if you’re reading fan sites you’re already paying a lot more attention than most people are.)

→ There’s a better copy of the commercial with the new X-wing pilots up now, but it’s still not ideal.

→ Three more Star Wars themed ads, this time from HP.

→ Rumor: We know he’s in costume, but who is Simon Pegg playing? Making Star Wars may have the answer.

Posted on

Today in The Force Awakens: Starkiller blueprints, Times Square banners

starkiller-base-blueprints-CROPNow Wired has blueprints of Starkiller Base. Or the set, anyway.

→ New Leia and Han banners have been spotted rotating on a digital billboard in Times Square. The Rey, Kylo Ren and Finn ones have been spotted before, but you can’t beat John Boyega’s reaction. UPDATE: Here’s Daisy Ridley’s.

→ Much ado has been made about the recent George Lucas interview on CBS, but I think Full of Sith has the best take on it, so I’ll leave it to them.

→ Waiting on better copies, but if you don’t mind fuzzy ones, there’s a new Disney Channel TV spot that contains our first (brief) look at Maz Kanata actually in the film, and another commercial that features two new X-wing pilots – one we think is Jessika Pava (as seen in The Weapon of a Jedi) and a Sullustan.

→ There’s a cute new TV spot with Threepio, Artoo and BB-8 from British telecommunications provider O2. Like the Verizon ad we’re seeing over here, it doesn’t contain any actual movie footage. (Is that Sean Bean narrating?)

→ A leaked Look and Find book has some spoilers for The Force Awakens. Read it if you dare. (Via Making Star Wars, who notes that it confirms some thing they’ve already leaked.)