Serial-based movie gets cereal prizes

My daughter is five and loves Cheerios.  I can’t complain, they’re healthier than other alternatives and a handful makes a great snack after school while waiting for dinner.

One thing though, as a kid I never cared for Cheerios and I’ll admit one of the reasons was this:

Cheerios never had good prizes.

I’m a kid of the 80’s and back then Cheerios was the cereal for moms who ranted about other cereals having too much sugar and other negative quantities.  Luckily, for my brother and I, my mom was a little more open to options- she just wanted us fed and out the door to school on time.  So our mornings were a bit more colorful with Trix, Lucky Charms, and Cookie Crisp making the rotation.  It was always a matter of grave discussion who would get the treasured prize in the box when making our selection at our local grocery store.

So color me surprised when a recent trip to the store changed my cereal world!  I had heard about the General Mills Big G cereals doing a tie-in with the 3D re-release of The Phantom Menance.  I was expecting the usual on box pictures, maybe a mask, or a send off item similar to the Ghost Obi-Wan.  However, this trip I found for the purchase of a box of cereal I could get a pretty cool pen!  There are eight different pens to collect which look pretty great for a freebie in a cereal box.  Additionally, unlike McDonalds, Big G cereals are inclusive with Amidala being one of the options.  There’s a little to love for anyone- Jedi, Queen, Gungan, droids- your desk will look great or homework will be just a little more fun with one of these pens.  Who knew something good for you would also be fun too!

Additionally on my trip to the store, while my Cheerios boxes were bare of any Star Wars fun, the Honey Nut Cheerios had a different offer- a free poster with each purchase.  The post came wrapped to the box and is located in the back.  You could use it for play, decorate your locker, or hang it in your cube to geek things up a bit.

Bravo to General Mills Big G Cereal for getting it right! Star Wars items for girls and boys without insulting anyone.   Can’t wait to dive into some Cookie Crisp for me and some Cheerios for the kiddo – just hope we get different pens!