The Rogue One advertising blitz is taking off


Lucasfilm released a new tv spot – our first for the movie itself – for Rogue One today. The pieces are (mostly) familiar, but assembly may raise some questions on what we know so far. (Though recall the TFA trailers also had bits of dialogue that didn’t make the final cut.)

@garywhitta: Beautiful portrait of Mon Mothma in #RogueOne. #ImWithHer
@garywhitta: Beautiful portrait of Mon Mothma in #RogueOne. #ImWithHer
→ Screenwriter Gary Whitta introduced us to a promo shot of Genevieve O’Reilly as Mon Mothma

→ Another product tie-in spot debuted this week, this one for for Gillette razors. I wonder, are we still calling GFFA bathrooms ‘refreshers’?

→ The @StarWarsUK twitter accounted debuted some new banner art. Will we be seeing these in theaters?

→ Entertainment Weekly’s Anthony Breznican shares a look at the TIE Striker.

→ Yes crafters, there is Rogue One fabric. Check them out at the Fat Quarter Shop.

Wear Star Wars Every Day: Weeks 43 & 44

Wear Star Wars Every Day Weeks 43 and 44

#WearStarWarsEveryDay has rolled past its 300th day and Halloween and into November, and we’ve got the photos to prove it! For weeks 43 and 44, I wear an assortment of clothing at an assortment of places, and we pick up two donations for Collateral Repair Project from some of our per-day pledge makers, so thanks Jennifer and Roland! We also show off a few really cool donated Star Wars apparel items, including two custom shirts using custom fabric from Holly of Fauxthentic History podcast and a pair of socks from Tony! Also thanks to everyone who lent me some Star Wars clothing for this week: James, Todd, Tyler, and a slew of Jaders: Dunc, Fen, Yav, Susan. Also thanks to Disney Vault Talk: Rebel Yell podcast for having me on as a guest recently to talk Rebels: ‘The Last Battle’ and share about Wear Star Wars Every Day.

Every day I wear a new and different Star Wars apparel item, my daily pledge makers will chip in $4.65 to Collateral Repair Project! In this review, we’ve got stuff covering me from head to toe: Vader socks, Vader fleece pants, a Vader wrist sweatband, a vintage Darth Vader mask for Halloween, a custom shirt with the vintage Greedo action figure fabric, some Star Wars Celebration Europe wear, a shirt featuring the beauty of Alderaan, and We Are Jedi (2011 Japanese quake & tsunami relief fundraiser from the 501st Legion’s Japanese Garrison), and a shirt from the second JadeCon in 1996. This review for Week 43 & Week 44 covers October 21 to November 3 of my wearathon, and an update on fundraising for Collateral Repair Project, a non-profit organization that provides emergency assistance, education, and community support to urban refugees.

Get more info on what Wear Star Wars Every Day is all about, or make a donation via GoFundMe or a per-day pledge.

NYT highlights female fans of Star Wars

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The New York Times has a feature on female Star Wars fans today, including several familiar names, like Johnamarie Macias of The Wookiee Gunner, Tricia Barr of the podcast Fangirls Going Rogue and Lauren Kell of the Women of Star Wars Tumblr.

It’s all fairly basic info to anyone who’s been hanging around fandom recently – even if you haven’t been around long enough to be classified as a relic. But at the end of the day, what’s old hat to us is still in the New York Times today. And isn’t that something?

And yeah, I probably do need to update that FAQ page. Whoops.

Star Wars out this week: Marvel mini-series collection

Princess Leia #3 (crop)There’s only one thing out this week, as we wait and gear up for the Rogue One rush. Wednesday brings a hardcover reprint collection from Marvel, Heroes for A New Hope. It collects the Princess Leia, Lando and Chewbacca miniseries.

Our next two books are James Luceno’s Catalyst (November 15) and Carrie Fisher’s The Princess Diarist (November 22). Check out our book release schedule for what’s coming up in December and beyond.

Her Universe acquired by Hot Topic, to continue operating as a stand-alone brand

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Hot Topic has bought “certain assets” of Her Universe from founder Ashley Eckstein and the Araca Group, who have been running the brand since it began.

ashley-ecksteinIn a letter, Eckstein reassures fans that she’ll continue to oversee the company, and that products will continue to be available elsewhere. They’ll keep operating as a stand-alone brand, but the acquisition will allow for more plus sizes and more different kinds of fashion. Eckstein writes:

Your support from day one has been incredible and has meant so much to me! We were able to grow our t-shirt brand into a fashion, entertainment and publishing lifestyle brand in just a few years. However, as we continued to grow, I heard your cries for more and I was often left frustrated that we could not live up to your expectations. I’m beyond excited to share that this new chapter with Hot Topic will allow us to rise to those expectations!

“Ashley and Araca have built an incredible brand with a loyal customer base,” said Steve Vranes, CEO of Hot Topic in a release. “We look forward to supporting Her Universe in this new capacity.”

Both the Her Universe Fashion Show and Her Universe Press will continue. HerUniverse.com will be unavailable for a short time for the transition, but it will be back “in time for the holidays.”

Gareth Edwards on reverse engineering Rogue One

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It’s holiday movie preview season, and that means that Rogue One director Gareth Edwards is making the rounds. Entertainment Weekly also gets a new photo and some chatter about having to reverse engineer the film from the ending, while USA Today also gets a new pic (above), but another interesting quote, namely “the film doesn’t unfold how you think.” So everyone doesn’t die?

Felicity Jones talks Jyn, her favorite Disney princess and bruises in Vanity Fair.

→ Nissan has a new Star Wars themed commercial that ties their Rogue SUV with Rogue One. Naturally, it features Rebel troopers, stormtroopers, K-2SO and more.

→ What if Rogue One starred Jar Jar Binks? Olly Gibbs (and Photoshop) has the answer.