Lucasfilm and Target have paired up to create Share the Force, a new site that lets fans add theirs and see others. Mashable has a few celebrity selections, and some cute videos.
I’m a soulless, jaded fan who’s over this kind of thing (or at least rather sick of telling ‘my story’ – it’s just not that exciting,) but it’s a cute idea, and the instant sharing aspect is at least a step above previous efforts that simply vanished into Lucasfilm’s archives.