Beware the trademarks!

Richard Stevens of Diesel Sweeties, who has been selling Star Wars themed t-shirts for a few years now, recieved a Cease & Desist from Lucasfilm. Comic Journal blog Journalista gives a good analysis of the situation. (via Digg)

I think it’s worth saying that Lucasfilm is well within their rights to do this kind of thing: fandom is not entitled to make money off someone else’s property, something fanfic folks are well aware of, but occasionally let slide when it comes to other areas. Overall, Star Wars fandom has has been very, very lucky in our dealings with the Powers-That-Be, at least for the last decade or so. They’re not exactly mowing down everyone in sight, remember?