The Force Awakens: Managing box office expectations

tfa-posterBefore you start going off about how fast The Force Awakens is going to beat Jurassic World‘s box office record (yawn) be sure to listen to the latest Full of Sith. Predictive box office talk is usually beyond tedious, but there’s a lot of smart thinking here on summer movies vs. winter movies, how little it actually matters in our case, and other factors. (No, nobody is doubting it’s going to make a ton of money.)

→ Wild speculation alert: Kylo Ren and Ewoks? Well, someone has a burnt Vader helmet which likely originates on Endor, so sure, okay.

→ More evidence at the Irish Examiner that Star Wars may be returning to Skellig Michael.

→ Spoiler corner: At Making Star Wars, there’s the planet at the end of this film, and some new pics from Greenham Common set.

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