Lucasfilm let hoards of rotation-prone graphic design majors into their packaging design department!
I kid, I kid. The new packaging design is a complete 180 from the retro look they’ve been sporting for the last few years, though.
I like it. If only they’d get a few of those folks to give the Insider a bit of a once-over…
In related news, Hasbro’s Star Wars profits are down.