Remember the Star Wars Monopoly game that launched the #WheresRey campaign? Despite Hasbro’s promises, it turns out that Rey never made to the U.S. version of the game “due to insufficient interest” from retailers, a Hasbro spokewoman told the AP.
People who buy the game here can request a piece from Hasbro – they’ve had just over a hundred requests in North America. The Rey game piece can be found (sometimes) in five other markets, including the U.K. and France.
The #WheresRey campaign did seem to have an impact on Rogue One marketing – Jyn Erso toys did not seem to be in any short supply, and hopefully the trend will hold for The Last Jedi.