Lucasfilm thanks fans for response to The Force Awakens trailer


In a new post on, Lucasfilm thanks fans for their response and enthusiam regarding the new trailer.

Thank you all for making the Star Wars universe what it is, and for keeping it alive and growing and meaningful. Star Wars is back and beginning an exciting new journey, and it’s because of you.

They also reveal that the trailer has been viewed online more than 112 million times in 24 hours.

And since it’s been such a busy week, here’s an overview of our own trailer coverage:

→ The trailer itself and some quick analysis. Dunc’s early reaction can be heard along with the rest of the Trailer Council and James live-watches.

john-boyega-vertPost-trailer tweets, because we know what you’re here for. Don’t miss John Boyega’s extended reaction video (and BB-8’s!)

Ticket sales go nuts and other post-trailer miscellany, though at least one record went unbroken.

More on the trailer’s music, and hear an isolated version of it without all those distracting visuals and dialouge.

A pair of interesting meta peices on the Jedi Order prompted by the trailer. We also reblogged several interesting Tiumblr posts: The stories, Kylo Ren’s stance and his place as a villian

On that note, we’ve featured quite a bit The Force Awakens stuff on Tumblr lately.

New Star Wars trailer doesn’t break own traffic record


The third trailer for The Force Awakens couldn’t beat the one-day viewing record set by the second trailer in April. (Yes, technically the new one is the trailer and the last one was a teaser, but: Deal with it.) Still, 37 million views is nothing to sniff at – and that’s only Youtube. An estimated 15.9 million tuned into to Monday Night Football during halftime for the trailer’s official debut.

The Force Awakens trailer music wasn’t arranged by John Williams after all (but it’s still pretty great)


While the music in the latest trailer for The Force Awakens obviously uses John Williams’ original work from the previous Star Wars installments, it’s not a newly composed track from the composer, as many of us originally assumed. /Film digs in a little and comes up with a few names.

Below, a version of the trailer music with the distracting volume fluctuations for dialouge normalized. (via)

It’s official: New poster launched, The Force Awakens trailer coming during Monday Night Football


Lucasfilm has finally confirmed that the rumors are true: The full-length trailer for The Force Awakens will debut during halftime on Monday night’s NFL game.

Tickets will go on sale “everywhere” following the trailer launch. Also confirmed is the Star Wars Marathon Event, aka the seven-movie marathon, at select theaters.

Lucasfilm says that Disney is “providing unprecedented company-wide on-air and social support” and “tying in events and special activities for the day of the trailer release.” Something – perhaps a trailer tease – is expected during Good Morning America tomorrow.

Or, they’ve already dropped one:

No, wait, three: One with Poe and Finn, and one with Rey and BB-8.

See the full poster beneath the cut, as well as a little minor theorizing.

Continue reading “It’s official: New poster launched, The Force Awakens trailer coming during Monday Night Football”

Rumor: Next The Force Awakens trailer to drop on or around October 16?


Furious Fanboys is reporting signs that the new trailer for The Force Awakens could be coming on or around October 16 – roughly two weeks away. Namely, that theaters are being told to “reserve” spots for Star Wars promotional items. (So we’ll likely see a full poster then as well.)

If so, signs point to the trailer being attached to Steven Spielberg’s Bridge of Spies, which is being released that week by Walt Disney Pictures. Ridley Scott’s The Martian, which comes out later this week, has also been named as a contender for the trailer, but I have yet to see any compelling evidence for that claim. (And while it may be more suited as a genre match – I too would rather go see Matt Damon stranded on Mars than a Tom Hanks Cold War drama – it lacks the double punch of Disney/Spielberg ties.) And how moot is all of this, anyway? Never again the Meet Joe Black times!

In any case, the later timing does line up nicely with the previous report that tickets for the film will go on sale October 19th.

Yes, we saw a new trailer for The Force Awakens!

J.J. Abrams and Kathleen Kennedy’s “special guests” included the new trio – Daisy Ridley, John Boyega and Oscar Isaac – who confirmed some of what we’d already heard and/or guessed about their characters. We also got to see the (real!) BB-8 and Artoo, plus their makers, and of course Anthony Daniels, Carrie Fisher, Mark Hamill and Peter Mayhew also showed up. I’ll be back later with more, but for now just keep an eye on @clubjade, where I’ve been far more active than on the blog. (Sorry!)

In the meantime, you can backwatch the panel yourself!

And another video that dropped on us today:

Here’s just the BB-8 portion of the livestream:

The Force Awakens teaser trailer is here!

It’s live! It’s also now up on the official Youtube, as seen above.

Want to dig deeper? I recommend the shot-for-shot posts from io9, Making Star Wars and /Film. They all discuss some of the rumors we’ve heard, and how they apply to what’s been revealed today. And there’s some immediate reaction over at Eleven-ThirtyEight and Tosche Station.

The biggest – or at least most questioned mystery of the the teaser – who’s that in the voiceover? Popular theories thrown out today include Andy Serkis, Max von Sydow, and the rumor that refuses to die: Benedict Cumberbatch. According Drew McWeeney at Hitfix, it is indeed Serkis, who is “playing a pivotal role in the film, although he will not have a lot of screen time.”