NBC will be premiering a new Rogue One trailer during their Olympic coverage on Thursday, @starwars has announced. For those who aren’t stuck to the pole-vaulting and all that other stuff going down in Rio, we expect the trailer will be up on the official Youtube quickly thereafter.
Like the Monday Night Football debut of a major The Force Awakens trailer last year, the purpose of this is to reach a mainstream audience beyond us fandom mainstays – something a standalone like Rogue One may need even more than TFA did.
Here’s the spot that ran this weekend, advertising the premiere:
A new Rogue One trailer will air in prime time on ABC a few hours after it (presumably) debuts at at Celebration Europe. The main Rogue One panel is at 16:00 BST in London, which is 11 a.m. EDT/8 a.m. PDT. The trailer will air during an ABC showing of Secrets of the Force Awakens (aka the Blu-ray documentary,) at 8:00 p.m. PDT/EDT as discovered by Making Star Wars.
The listing promises a “3 minute trailer for Rogue One: A Star Wars Story;” film’s previous trailer is only two minutes long.