LEGO extends Star Wars license for another decade

LEGO announced at Toy Fair that they have extended their license with Lucasfilm for Star Wars-themed toys, video games, etc. for another ten years. So not only will there be twenty new Star Wars LEGO building sets released in 2012, we’ll be seeing lots of LEGO Star Wars merchandise until 2022 (or probably longer).

As part of the announcement, they released some stats including that the LEGO Star Wars video game franchise has sold more than 30 million units with their four titles (and Joystiq seems to think they have a sequel in the works to their 2011 The Clone Wars video game). Also, from Toy Fair, Kotaku has some photos of some The Old Republic building sets and The Lord of the Rings sets (a new license for LEGO) and Collider’s got images of The Avengers sets. And for those who want to drool over all the revealed sets, FBTB has your full LEGO Star Wars set coverage from Toy Fair.

Mara Jade Skywalker is Hasbro’s 2011 Fan Choice. Yay?

Toy Fair is going on this weekend, and according to multiple reports, Jedi Master Mara Jade Skywalker was voted the Fan Choice figure. (You might remember the contest from last fall.) Unfortunately for those of us hoping to finally get a Mara figure without that blasted catsuit…

Yeah. That artwork. (Again?) Sigh. I’m not hearing anything about a a prototype yet, but as always, we’ll have an eye out for updates.

The other Star Wars talker of Toy Fair? A Jar Jar in Carbonite figure will be a SDCC 2012 exclusive. Teehee.

UPDATED! StarWars.com has posted photos of Hasbro’s Toy Fair offerings, and sure enough, there’s no sign of Mara. (Though there is some nice Clone Wars stuff, if that’s your thing.) Needless to say, we’ll be watching Hasbro’s presentations through summer con season with great interest.

Wacky merchandise cross-fandom special: Scent is Star Trek’s latest frontier

FAILIt’s not exactly the Dr. Manhattan condom or even the Force Trainer, but J.J. Abrams’ Trek movie does have some serious WTFery going on in the merchandising department, entering the realm of fragrance:

“Tiberius,” in honor of James Kirk’s middle name; “Pon Far,” touted as the Klingon version of “Passion”; and “Red Shirt,” named after the poor, red-shirted souls who never survive the episode.

A Red Shirt fragance, because there’s nothing quite like the smell of fail in the morning, huh? (And pon farr is Vulcan, not Klingon.) They’re not the first media property to branch out: Twilight did get there (and sued!) first. Still, Trek does seem like a reach.

Of course, should it be successful as more than an internet laughingstock and Lucasfilm chose to peruse this new market for Star Wars, there is really only one possible choice for a theme.