From April Fools to reality: NYT explores origins of Thinkgeek’s tauntaun sleeping bag

ThinkGeek's Tauntaun sleeping bagThinkgeek and their tauntaun sleeping bag has made the mainstream: A profile in The New York Times.

Mostly a retailer, ThinkGeek does very little licensing and manufacturing, and its attempts to get a meeting with Lucasfilm to work out the rights to make the sleeping bag went nowhere. “We’d really pretty much given up,” Ty Liotta, the company’s senior merchandiser, said. “We decided: ‘We’re not doing anything else with this, and it’s funny. Let’s make it an April Fools’ product.’ ”

And an internet phenomenon was born…

The Tauntaun sleeping bag is coming! Really!

ThinkGeek's Tauntaun sleeping bagA prank no more! ThinkGeek (newly redesigned!) will be selling their internet-famous Tauntaun Sleeping Bag for real come November. Or you could win one in their Geeky Pumpkin Template Design Contest Extravaganza.

My first inkling of this was a tweet from Lucasfilm’s Leland Chee (@HolocronKeeper,) who also confirmed that a (licensed) lightsaber Wii remote will soon be available. Okay, so the Wii thing is old news, but my memory isn’t what it used to be… At least not for game peripherals.

Dream a dream of sleeping in Tauntaun guts

L.A. Weekly checks in with the progress of making ThinkGeek’s April Fools TaunTaun sleeping bag a reality. Thinkgeek PR guy Shane Peterman says:

We are definitely trying to make it in to an actual item to be sold on our site. As of right now, it’s still an “if,” but it’s turning in to more of a “when.” Things are looking pretty good, we just don’t want to get too far ahead of ourselves. There’s certainly been enough of a demand, both from customers and from those of us that work here. Right now, we’re aiming to have it available for the holidays, or at the latest, the 30th anniversary of The Empire Strikes Back next spring.

But what of Lucasfilm?

We’re still working with Lucas to get approval for a final design. Again, it’s looking good, we just can’t say too much right now since it’s still in the works.

Well, we’re patient.