Benicio del Toro continues to be less than secretive about his status regarding Episode VIII. He told a Spanish radio station (transcribed and translated by a Star Wars 7 News reader) that he’s “like the villain” and that he believes they begin shooting in March.
→ A new image banner, has been spotted – it’s made up of two fairly familiar pieces, though: The First Order images we saw on Empire and the First Order assembled. (via)
→ An analyst estimates that The Force Awakens “could generate $5 billion in consumer merchandise sales in its first year of release,” per The Hollywood Reporter. In $150 increments, I expect.
→ Speaking of merchandise, there have been a handful of reviews of the Cover Girl line poping up. Today’s is from Tracy and Amanda at Making Star Wars, and another of a couple of the lipsticks from Love for Lacquer.
Lucasfilm and Disney will have some big names to help them market The Force Awakens: Subway, General Mills, Verizon, FCA, CoverGirl and Max Factor among them.
CoverGirl we’ve known about since some product packaging was leaked a few months ago; Max Factor is a surprise, though. The two brands are working together, with Max Factor selling the products internationally. Allure has our first official look at the collection, which will be on the shelves in mid-September.
My foray into nail polish aside, I’ve never been much for makeup, but I do have to say I’m rather disappointed in the products on offer. The nail polishes are bland – even for a mainstream collection – and it seems odd that there’s more variety in the lipstick. Not that the lipstick colors would be revolutionary polishes, but no one expects ‘revolutionary’ from a brand like CoverGirl. Still, that’s it? No eyeshadows? Eye liners? Will there be a second wave?
Still, the campaign looks – droid and stormtrooper – are certainly striking, and I can’t hate on something that gets Star Wars makeup in stores across the country.
As for the other licensees – Subway we’ve been expecting, and HP is already in the mix. But I’m most intrigued by FCA’s involvement. (Don’t follow auto news? That’s Fiat Chrysler Automobiles.) Will we be seeing Star Wars-themed car commercials? Special edition cars? But this is Woodward Dream Cruise weekend here in the D, so I’m not shocked that FCA themselves are mum.
There will be a The Force Awakens makeup line from Cover Girl, and Rebelscum has some leaked images! (There are no actual TFA images here, just looks from Cover Girl themselves, so I’m not really considering any of this spoilers – read into the lingo as you will, but it’s all fairly boilerplate.) Yes, there is nail polish, but the colors we see in the leaks look pretty standard. Still, the last time we saw a hard push on makeup was with Estee LauderYves Saint Laurent back in 1999, so this is a buy-in we haven’t seen in quite a while.
And while as a former nail polish junkie Cover Girl may not be my pick, this does pretty much guarantee you’ll see the stuff everywhere.