People who buy the game here can request a piece from Hasbro – they’ve had just over a hundred requests in North America. The Rey game piece can be found (sometimes) in five other markets, including the U.K. and France.
The #WheresRey campaign did seem to have an impact on Rogue One marketing – Jyn Erso toys did not seem to be in any short supply, and hopefully the trend will hold for The Last Jedi.
The documentary is covering fans of all ages and walks of life:
We’re featuring an intergenerational and culturally diverse group of female fans, as well as women who are film buffs and cultural scholars, cosplayers and gamers, artists and authors. We’re talking to women in STEAM (science, technology, engineering, art, and math); women who use Star Wars in the classroom; women whose career path was shaped by Star Wars; women whose love of Star Wars has helped them battle cancer and live with disability and mental illness; mothers, daughters, and sisters in Star Wars families; women who are rebels and royalty, imperials, bounty hunters, and jedi. Every generation has a Star Wars story, and we’re hearing about the original trilogy, prequels, animated series, comics, Extended Universe/Legends, video games, new trilogy, stand-alone films, and conventions.
Announced overnight, just ahead of the official opening of Celebration Orlando, is Forces of Destiny, a new series of animated shorts highlighting Rey, Jyn Erso, Sabine Wren, Leia Organa, Ahsoka Tano and more.
The series will launch in July on the Disney Youtube, with additional shorts debuting on the Disney Channel in the fall. Daisy Ridley, Felicity Jones, Tiya Sircar, Ashley Eckstein and Lupita Nyong’o (Maz Kanata) are among those returning to voice their characters.
“When you have a balance of men and women, there are all sorts of things that enter into the discussion,” [Kathleen Kennedy] says, calling the Rey-Jyn doubleheader a “coincidence” that the studio (and parent Disney) embraced. “Because women are always in story meetings, [no one has] to go, ‘Hey, what would a woman think?’ ” says creative executive Rayne Roberts. “The reason Rey is strong and technically capable and compassionate and driven is that the women who were in that room, including Kathy, reflect those qualities.”
There’s still work to be done – the lack of women directing is mentioned – but there are worse places to start than at the top. Still, the article is pretty short – wouldn’t it be nice to see a deeper dive on this topic?