“I always think that that’s one of the wonderful things about ‘Potter’ and the ‘Potter’ fan base,” he continues. “If you think about the other big costume-wearing [franchises] that go with it, things like ‘Star Wars’ and ‘Star Trek,’ with ‘Potter,’ because it started off as a literary thing, has created a generation of the same kind of mentality … with an appetite for reading and literature, which is kind of amazing.”
Sure, Star Wars and Star Trek have their share of successful tie-ins, but I doubt they’ve gotten as many kids reading as Potter, where books are the cornerstone.
What ‘Star Wars’ and ‘Potter’ have in common is a huge devoted fan base. Where they differ, I think there is a — and this is my perception, I may be completely wrong — I think there is a slightly more balanced split between the sexes in the fan base of ‘Potter.’ I associate ‘Star Wars’ as being a predominantly male thing. And I think ‘Potter’ is split more evenly.