Fast Company has a profile of Hasbro Star Wars design director Steve Evans, focusing on The Force Awakens rollout. Of special interest to us, some words on the changing market:
“I’m actually very, very fond of the three-and-three-quarter inch Rey figure,” Evans says. It’s an appropriate choice, and not just for the fact that Rey is one of the main characters in the next Star Wars chapter. That figure symbolizes a radical shift in the action figure market—and the Star Wars toys market in particular.
“It’s because of what it stands for,” says Evans. “Just because of the way it’s embracing girls into the brand more. I have a son and two twin daughters and my girls are infatuated with Rey. They think she’s brilliant.”
Back in the ’70s and ’80s Star Wars action figures were thought of as something to be made just for boys. But Evans says that’s all changed now. And not only are the artificial gender action figure barriers are coming down, now they’re designed to appeal to people of all ages.
As for The Force Awakens, “as we lead up to December 18, there’s a certain amount that gets released,” says Evans. “There are certain surprises from our product line that no one knows about, that we’ll release leading up to the movie, at the movie, and beyond the movie.”
Start prepping your theories, because according to Jedi Temples Archives an unexpected original trilogy figure will be a part of The Force Awakens action figure line. Now, it’s not someone so unexpected that I think one really needs a complicated theory, but fandoms gonna fandom. Still, ‘Qui-Gon’s Noble End’ this isn’t.
→ Since today marks exactly one month until Force Friday, we’re seeing a few bits about the toy launches. Making Star Wars has some fuzzy Walmart signage pics, and Toys R Us put up a press release – though with no direct mention of The Force Awakens. (Expect that shoe to drop closer to September.)
Well, the votes are in, and Rebels’ Sabine Wren was the only woman to make the finals in the Hasbro Fan’s Choice poll, up for vote now on StarWars.com. The other finalists are Ben Kenobi (A New Hope,) Lando Calrissian, Darth Revan from the Knights of the Old Republic games, General Grievous, a Gamorrean guard and a snowtrooper. When I voted, Revan had a strong lead, with Obi-Wan second and Sabine in third.
The winning character, to be announced at SDCC, will be made into a 6″ Black Series figure.
Several other women made the finals at individual sites: Mara Jade was #1 at Topless Robot , #2 at Making Star Wars and #3 at Yakface, among others. Asajj Ventress and Ahsoka Tano (The Clone Wars version) also made a strong showing – here’s an informal countup of all the sites that posted their results publicly.