Jedi News reports that Episode VII pre-production is working under the pseudonym Foodles Productions Ltd., and that they’ve booked their block at Pinewood for 10 years, with facilities construction already underway for shooting as early as August 2013.
We’ve previously heard that filming was likely to begin in early 2014.
UPDATE: Jedi News did a bit more digging (and explaining!) on Foodles…
UPDATE #2: And now LFL is denying that filming begins in August.