And the second new Her Universe licensee is… Transformers? Looks like we’ll get a closer look on Thursday. Does this one excite you at all? Because I feel a resounding sense of ‘meh.’
Her Universe has announced the first wave of their new Marvel line! There’s more coming, including a Loki dress, Ashley Eckstein tells The Daily Dot. A Black Widow hoodie will be available at San Diego Comic Con. And Ashley herself will be voicing Dagger of Cloak and Dagger in the animated Ultimate Spider-Man.
The line is also part of Marvel’s own “Characters and Creators” initiative, which is targeting women and girls. (The new Ms. Marvel is an earlier example.)
Her Universe hints at Marvel license. A few items have already slipped out, but it looks like we can expect an announcement next week.
We know that Her Universe is expecting to announce several new liscensees, and if this Captain America shirt (prematurely?) available for order on ThinkGeek is any indication, Marvel is indeed one of them. Unless Ashley is suddenly modeling other lines… (Via @Shadadukal)
Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day!
No so shocking, really, given the current climate. (Not to mention that the ‘have a wonderful day!’ is delightfully discordant here. How very, Disney.) They do later offer to follow up with Natalie. Perhaps they noticed the response? I first saw this on The Mary Sue, and today it’s on Jezebel. Hello, mainstream!
Given the reports from Star Wars Weekends that Her Universe stuff was selling like hotcakes down in Orlando, is it really such of a stretch for the Disney Store to dream up some Leia merchandise? As Jezebel points out, Disney is more than aware of the demand for Frozen stuff – why can’t they imagine that people may want Leia dolls, Padme dolls (dear lord, you could found an American Girl-style empire on that woman’s wardrobe alone) or even a few t-shirts?
Hell, turn some of that in-house Princess expertise to a Star Wars test run, or simply partner with Her Universe to get a few exclusive tees and dresses, bags and necklaces in stores across the country, and count your money.
Yes, Star Wars is a brand that is seen as being primarily “for boys.” But that doesn’t mean girls don’t like it. (Hello!) That doesn’t mean that girls obsessed with Elsa (or their parents and grandparents) won’t pick up a Leia shirt, an Ahsoka lightsaber, a Queen Amidala dress while they’re in your stores. This is not a zero-sum game: Crossing the aisle of the tired boy-franchise/girl-franchise gender binary means you get more money. What’s so hard to understand about that?
UPDATE: Steve Sansweet has an entry on the official blog about the Disney Store Star Wars offerings. Several comments are already addressing this issue, but if you feel the need to join them, please BE NICE. After all, Steve and the StarWars.com team are not at fault here.
Win Her Universe’s My Hero jewelry collection. Enter by May 31st to win every item in the Artoo collection. The pieces are on sale now at Star Wars Weekends and will be available online on the 19th.
Here’s your first look at the Her Universe boutique at Darth’s Mall (complete with dressing room,) plus the My Hero display and new dresses waiting for buyers at Disney World’s Hollywood Studios for Star Wars Weekends. The new collection we saw last week is debuting there, and most will be available online as well.
The first Weekend of the year begins Friday with guests Ahmed Best, Peter Mayhew, and Vanessa Marshall.
Her Universe will be adding three new licenses this summer, Ashley Eckstein tells Legion of Leia. Aside from Star Wars, Her Universe already has licenses for Doctor Who, Star Trek and The Walking Dead. (Syfy Channel is no longer on their site – expired?) Who do you hope will join them?
Her Universe’s new ‘My Hero” collection all feature R2-D2 and will debut at Weekends and on the Her Universe site on May 19th. A key chain from the collection – limited to 300 – will be the Weekends exclusive.
There’s a whole bunch of new tees, tanks and dresses as well, including a great Han Solo dress, two new hooded tanks and (finally!) an plus-size logo tee. Check them out under the cut.