Tag Archives: her universe

David Eckstein, Her Universe profiled in Fortune

The framing of this Fortune story on David Eckstein and Her Universe seemed odd, until I realized it’s part of a series (in collaboration with Sports Illustrated) that profiles athletes who’ve moved into business careers. In any case, we learn a few things about HU: that they expect to bring in $5 million in sales this year, and the company is profitable. Phew. (via)

Thursday at SDCC: Rebels, Her Universe

Look at these dorks.

Our very own JJ – JawaJames – is at San Diego Comic-Con, and he’s now shared his pictures from Thursday, including the con floor, the Rebels panel, and a few things pre-screening. Amy Ratcliffe had a few thoughts on the screening for IGN, but all I’m seeing on Twitter this morning is praise – even from folks who couldn’t get into The Clone Wars.

Also last night was the Her Universe fashion show – of course, it happened at the same time as the Rebels panel. Tricia collected some tweets and things, and here’s our own Caitlin in her Padme dress. The winners were the ladies of the Back to the Future and Once Upon a Time dresses. And the new Her Universe licensee is Studio Ghibli, which I admit I never would have guessed. A Totoro dress is coming. I expect we’ll hear more today.

The big ticket for Star Wars today – for our purposes, anyway – is the Del Rey book panel (2 p.m. PDT, 5 p.m. EDT) but Hasbro is up at noon PDT/3:00 EDT so there’ll be a lot of toy news coming up as well.

Her Universe announces Marvel products

Her Universe Marvel

Her Universe has announced the first wave of their new Marvel line! There’s more coming, including a Loki dress, Ashley Eckstein tells The Daily Dot. A Black Widow hoodie will be available at San Diego Comic Con. And Ashley herself will be voicing Dagger of Cloak and Dagger in the animated Ultimate Spider-Man.

The line is also part of Marvel’s own “Characters and Creators” initiative, which is targeting women and girls. (The new Ms. Marvel is an earlier example.)

Have Marvel and Her Universe made an alliance?

We know that Her Universe is expecting to announce several new liscensees, and if this Captain America shirt (prematurely?) available for order on ThinkGeek is any indication, Marvel is indeed one of them. Unless Ashley is suddenly modeling other lines… (Via @Shadadukal)

Note the shirt itself looks pretty familiar… (h/t @Jessin2D)

UPDATE: And here’s a Captain America tank at Hot Topic. (h/t @brownjawa)

No plans for Leia merchandise at the Disney Store?

Leia doll (back in the day)Last week, Natalie Wreyford asked the Disney Store on Twitter why they have no Leia dolls or other products. Their response:

Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day!

No so shocking, really, given the current climate. (Not to mention that the ‘have a wonderful day!’ is delightfully discordant here. How very, Disney.) They do later offer to follow up with Natalie. Perhaps they noticed the response? I first saw this on The Mary Sue, and today it’s on Jezebel. Hello, mainstream!

Given the reports from Star Wars Weekends that Her Universe stuff was selling like hotcakes down in Orlando, is it really such of a stretch for the Disney Store to dream up some Leia merchandise? As Jezebel points out, Disney is more than aware of the demand for Frozen stuff – why can’t they imagine that people may want Leia dolls, Padme dolls (dear lord, you could found an American Girl-style empire on that woman’s wardrobe alone) or even a few t-shirts?

Hell, turn some of that in-house Princess expertise to a Star Wars test run, or simply partner with Her Universe to get a few exclusive tees and dresses, bags and necklaces in stores across the country, and count your money.

Yes, Star Wars is a brand that is seen as being primarily “for boys.” But that doesn’t mean girls don’t like it. (Hello!) That doesn’t mean that girls obsessed with Elsa (or their parents and grandparents) won’t pick up a Leia shirt, an Ahsoka lightsaber, a Queen Amidala dress while they’re in your stores. This is not a zero-sum game: Crossing the aisle of the tired boy-franchise/girl-franchise gender binary means you get more money. What’s so hard to understand about that?

UPDATE: Steve Sansweet has an entry on the official blog about the Disney Store Star Wars offerings. Several comments are already addressing this issue, but if you feel the need to join them, please BE NICE. After all, Steve and the StarWars.com team are not at fault here.