Tag Archives: her universe

Her Universe acquired by Hot Topic, to continue operating as a stand-alone brand

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Hot Topic has bought “certain assets” of Her Universe from founder Ashley Eckstein and the Araca Group, who have been running the brand since it began.

ashley-ecksteinIn a letter, Eckstein reassures fans that she’ll continue to oversee the company, and that products will continue to be available elsewhere. They’ll keep operating as a stand-alone brand, but the acquisition will allow for more plus sizes and more different kinds of fashion. Eckstein writes:

Your support from day one has been incredible and has meant so much to me! We were able to grow our t-shirt brand into a fashion, entertainment and publishing lifestyle brand in just a few years. However, as we continued to grow, I heard your cries for more and I was often left frustrated that we could not live up to your expectations. I’m beyond excited to share that this new chapter with Hot Topic will allow us to rise to those expectations!

“Ashley and Araca have built an incredible brand with a loyal customer base,” said Steve Vranes, CEO of Hot Topic in a release. “We look forward to supporting Her Universe in this new capacity.”

Both the Her Universe Fashion Show and Her Universe Press will continue. HerUniverse.com will be unavailable for a short time for the transition, but it will be back “in time for the holidays.”

Video: Ashley Eckstein talks about Ahsoka novel, Her Universe on The Star Wars Show

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Ashley Eckstein guests on The Star Wars Show today, talking a bit about next week’s Ahsoka novel, which she’s narrating for the audiobook.


The Ahsoka book tour, with Eckstein and author E.K. Johnston, kicks off at New York Comic Con on October 8 and then hits bookstores in New York, Florida and California throughout the month.

Wear Star Wars Every Day hits the six-month mark! Week 26


Can you believe that I’ve now completed six whole months of #WearStarWarsEveryDay? That’s a different Star Wars apparel item worn every day for the past twenty-six weeks – 182 days of shirts, hats, costumes, outerwear, even a skirt and a pair of sweatpants. And there’s still more coming!

To mark the six month point, I decided to wear a week of just Her Universe clothing, as a way to highlight the different programs of Collateral Repair Project that help empower women, including their Hope Workshop and their programs funded by Dining For Women. And so we go a whole seven days, turning from the light side with Yoda and Ahsoka, and slipping to the dark side with Mara Jade and the Empire! One shirt is mine, and the High Commander Cardigan borrowed from Mrs. Jawa, and the rest are loaned by Margaret Mays (4 items) and Dunc! Plus we got a donation – Jennifer, one of our per-day pledgemakers, got her bimonthly donation in ahead of time! Clothing art by Tsuneo Sanda, Dave Filoni, Cat Staggs and Nathan Hamill. This review for Week 26 covers June 24 to June 30 of my wearathon, and an update on fundraising for Collateral Repair Project, a non-profit organization that provides emergency assistance, education, and community support to urban refugees.

Thanks to everyone who has supported Wear Star Wars Every Day so far! There’s a lot of people who had donated to Collateral Repair Project, with more than $1,900 raised in the first six months, over $1,300 of which is via the GoFundMe. And each day I continue my project is another $4.65 donated by our pledge makers. I’d love to get that total up to $5.00 even (or higher!) for the second half of 2016. If you’d like to chip in at a dime a day or a quarter per day (or more), make your pledge at the per-day pledge form and you can choose whether to support the project for the entire year, or just start at the beginning of July. Or you can just make a one-time or monthly donation at GoFundMe.com/WearStarWars2016.

Get more info on what Wear Star Wars Every Day is all about, or make a donation or a per-day pledge!

Ahsoka Tano gets dedicated panel at Celebration Europe, Her Universe docu-series debuts

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Dave Filoni, Ashley Eckstein and Pablo Hidalgo will join forces at Celebration Europe’s ‘Ahsoka’s Untold Tales’ panel on the con’s first day. The panel will include discussion of the upcoming novel and Rebels as well as the character’s life before The Clone Wars.

In related news, Eckstein’s Her Universe docu-series debuted the first three episodes today on Comic-Con HQ.

Her Universe and Hot Topic launch a new Star Wars collection

Her Universe and Hot Topic launched a new Star Wars collection today! Several of the designs are available now, with more coming next month. And, Ashley Eckstein tells The Daily Dot, there’s another in development.

The items are avaliable in extended sizes, and Hot Topic’s sister shop Torrid will carry some items as well, including a lightsaber dress based on the skirt introduced earlier this year.

Ashley is also encouraging fans to share with the hashtag #MyStarWarsStory:

Not everything from the line is for sale at the moment, but what is can be found online at Hot Topic.

Her Universe products for Celebration Anaheim revealed

Her Universe revealed their new products for Celebration Anaheim today. There’s a lightsaber shirt, multiple dresses, tees, a new bag, and cupcakes. “A different daily Star Wars themed cupcake available at Salacious Crumb’s Cupcake Bake Shop” in their booth. The “Ahsoka Lives” tee will be exclusive to the con.