Star Wars has been named the #1 toy license for 2008, thanks to sales that exceed $450 million: It was the year’s most popular licensed toy property. The success of The Force Unleashed and the appearance of 14 Star Wars titles on New York Times bestseller list contributed as well. And StarWars.com has seen a 30% jump in site traffic.
No, USA Today is reporting this one straight, complete with comments from Howard Roffman. The Force Trainer “uses brain waves to allow players to manipulate a sphere.” Naturally.
No, you’re not tapping into some “all-powerful force controlling everything,” as Han Solo said in the movies. But you are reaching out with mind power via one of the first mass-market brain-to-computer products. “It’s been a fantasy everyone has had, using The Force,” says Howard Roffman, president of Lucas Licensing.
…In the Force Trainer, a wireless headset reads your brain activity, in a simplified version of EEG medical tests, and the circuitry translates it to physical action. If you focus well enough, the training sphere, which looks like a ping-pong ball, will rise in the tower.
Call me when they start making the toy lightsabers with real light, okay? (via)
It’s Monday and I got nothing. Granted, I just got here, so don’t give up on us yet. But for now, take a look at The Secret Life of Toys. It has stormtroopers, Indiana Jones, and bloodthirsty Muppets. Score!
The idea behind the HERD series is to put focus on items of Western Pop culture that has and still influences me in the Design field as well as the new Artistic direction for ITEM. I wanted to show that these type of items, though mass produced and marketed, were infact what I considered art growing up as opposed to disposal product.
The official site continues Millennium Falcon week with a selection of the best collectibles based on our favorite hunk of junk. Included is this 6-foot Toys R’ Us display.
- Hasbro: Rebelscum has the new Millennium Falcon press release and a couple of high-res photos.
- The Clone Wars: Box art for The Clone Wars: Lightsaber Duels (via)
- More Nintendo: Light Up Lightsaber Stylus Sets for the DS. It’s not quite a Wiisaber, but you take what you can get.
- Expanded Universe: The Rebelscum boards are polling for interest in EU figures. You do have to have (or register) an account.