Joining the latest parade of Phantom Menace tie-ins is Gogurt, which is packaging their yogurt in glow-in-the-dark lightsaber packaging. Neat, sure. Until you get to the part where they call it a ‘Slurp Saber,’ at which everyone with a remotely dirty mind facepalms their brains out. Way to go, marketing geniuses!
Ten AMC theaters in the U.S. will hold the screenings, which will include Podracer 3D glasses and a free toy with each ticket. There will also be face painting, LEGOs, character appearances (aka your friendly neighborhood 501st and Rebel Legion members) and Xbox Kinect demonstrations.
The participating theaters are in Atlanta, Boston, Chicago, Denver, Los Angeles, New York, Phoenix and San Francisco, though it appears the free toy offer may apply to all AMC theaters.
The racers will be Star Wars celebrities of actor and fandom ilk, alike. And you can play along by Tweeting as a character-not-racing. Think of it as a live-action roleplaying game in 140-character bits. (If only you could limit some real-life LARPers to 140 characters!)
The action will kick off at 11am Pacific, 2pm Eastern. Just follow the hashtag #podrace.
At least you don’t have to worry about having to rebuild your podracer when it’s over.
Covers.Knight’s Archive found the new cover to The Phantom Menace novelization earlier this week. Shockingly, it looks just like the poster. Like the last TPM-centric rerelease, Shadow Hunter, this one contains a new James Luceno short story and may be a bit difficult to find because both editions share the same ISBN. It’s due out on the 31st.
A Belgian fast food chain, Quick, will be offering several Star Wars themed burgers to tie into The Phantom Menace rerelease. They do not look all that appetizing, but if you happen to be in France or Belgium for the month of February, you can go ahead and give them a try. Or not.
GQ breaks the news. It sure seems like Ewan McGregor will be everywhere this year, but apparently the guy’s been so busy that it seems the first he’s heard of The Phantom Menace 3D is from the folks at the magazine. “They’re actually going to rerelease it into the cinema?” he asked GQ. “Well, that’s interesting.” Yeah, can’t say we’d be wildly enthusiastic to find out that our (hypothetical) rat-tail would be in three dimensions either. In other straight-from-1999 news, the Pepsi tie-ins are back.
Hobson profiled. Chicago businesswoman and Good Morning America contributor Mellody Hobson, perhaps best known to us as George Lucas’ girlfriend, is the subject of a brief profile in Forbes. She and Lucas will be featured on the January 15th episode of Oprah’s Next Chapter.