Tag Archives: merchandise

Target brings Star Wars Galactic Experience to LA this weekend

Target-star-wars-galactic-experience

Target is sponsoring a free event in Los Angeles this weekend, December 12 & 13. Dubbed the Star Wars Galactic Experience, it will include activities where you can use the Force, an exhibition from Rancho Obi-Wan, LEGO TIE Fighter building and origami making. It also has something called Galaxy Show: “Discover a galaxy of hidden Star Wars constellations.” Sounds intriguing. You’ll find it from 10 am to 10 pm at L.A. Live next to the Staples Center in downtown Los Angeles.

The Rancho Obi-Wan exhibit will include a complete collection of carded vintage Star Wars action figures from 1977 to 1985. The Star Wars Galactic Experience will also have exclusive Star Wars merchandise.

And now there’s Star Wars ice cream

sw-ice-cream

With the collaboration of Lucasfilm and Disney, Brooklyn’ Ample Hills Creamery has created two limited edition Star Wars ice cream (frozen custard?) flavors. Per Entertainment Weekly, the flavors are:

The Dark Side (ultra-dark chocolate ice cream with espresso fudge brownies, cocoa crispies, and white chocolate pearls) and The Light Side (bright marshmallow ice cream with homemade crispie clusters, as well as a smattering of handmade cocoa crispies).

They can be ordered online and come in four-packs with collectible containers.

Today in The Force Awakens: Gwendoline Christie models a Phasma dress, J.J. Abrams makes the rounds

phasma-dress1Gwendoline Christie herself models the Giles Deacon dress inspired by Captain Phasma.

→ No one got too much out of J.J. Abrams today, but he showed up on Good Morning America, Howard Stern and shared some interesting tidbits about Adam Driver and General Leia on Sirius XM.

→ Steven Spielberg thinks The Force Awakens could be “the biggest movie ever.”

→ Retailers aren’t stocking enough Rey (or Phasma) merchandise. Imagine that.

Her Universe and Hot Topic launch a new Star Wars collection

Her Universe and Hot Topic launched a new Star Wars collection today! Several of the designs are available now, with more coming next month. And, Ashley Eckstein tells The Daily Dot, there’s another in development.

The items are avaliable in extended sizes, and Hot Topic’s sister shop Torrid will carry some items as well, including a lightsaber dress based on the skirt introduced earlier this year.

Ashley is also encouraging fans to share with the hashtag #MyStarWarsStory:

Not everything from the line is for sale at the moment, but what is can be found online at Hot Topic.

Video: Unboxing ‘Wings of the Master’ and the dark side of Honey Nut Cheerios

Unboxing Star Wars - B-wing Cheerios

Yowie and I go over the latest in the Star Wars galaxy in this week’s Unboxing Star Wars video. We bring out a B-wing as we talk about Hera in this week’s Rebels episode, ‘Wings of the Master’, and try some Star Wars packaged Honey Nut Cheerios. We also show off some Star Wars stamps from the UK and talk about the upcoming Vader Down comic crossover event. I even talk about a scene from Rescuers Down Under.

Rumor: We’re going to be seeing a lot less of Princess Leia’s slave bikini

Making Star Wars reports of rumblings that Lucasfilm is “retiring” the Slave Leia bikini. However, do note that piece’s only quoted source is J. Scott Campbell, an artist whose work mostly seems to consist of pinups – not exactly the most neutral of parties regarding this subject.

That said, I do feel it’s a very smart move for Lucasfilm to be more selective in how and when they use the bikini. It’s all-too-often used as the character’s default look – see Tsundo Sanda’s recent Newsweek cover, where any iconic Leia would do the trick just as well. The problem isn’t so much that slave Leia is a thing that exists in merchandising, it’s that the bikini dominates – and that’s not a fair representation of the character.

I do think a blanket ban on it is rather unlikely – I don’t have a huge problem with the Return of the Jedi poster that MSW uses an an example, for instance – but less of the bikini? Yes, please.

Hasbro design director on The Force Awakens, embracing female fandom

hasbro-evans

Fast Company has a profile of Hasbro Star Wars design director Steve Evans, focusing on The Force Awakens rollout. Of special interest to us, some words on the changing market:

“I’m actually very, very fond of the three-and-three-quarter inch Rey figure,” Evans says. It’s an appropriate choice, and not just for the fact that Rey is one of the main characters in the next Star Wars chapter. That figure symbolizes a radical shift in the action figure market—and the Star Wars toys market in particular.

“It’s because of what it stands for,” says Evans. “Just because of the way it’s embracing girls into the brand more. I have a son and two twin daughters and my girls are infatuated with Rey. They think she’s brilliant.”

Back in the ’70s and ’80s Star Wars action figures were thought of as something to be made just for boys. But Evans says that’s all changed now. And not only are the artificial gender action figure barriers are coming down, now they’re designed to appeal to people of all ages.

As for The Force Awakens, “as we lead up to December 18, there’s a certain amount that gets released,” says Evans. “There are certain surprises from our product line that no one knows about, that we’ll release leading up to the movie, at the movie, and beyond the movie.”