The Verge discusses the font used for our first The Force Awakens logo, the oh-so-’70s ITC Serif Gothic. The examples include old Star Wars, The Thornbirds (okay, not actually on the page, but I can picture that book cover instantly) and even Star Trek. For you non-font geeks, there’s a logo generator.
The Dark Lord of the Sith… in letterform. Neat, huh? (via)
ETA: Death Star!
Trajan is the Movie Font, a call for design sanity from Goodie Bag. Also be sure to check out Americans love lists!
So, um, I like Trajan. (I don’t make movie posters.) But he has a point. And I also have kind of a crush now. DAMN YOU INTERNETS!