Tag Archives: commercials

Video: New The Force Awakens spot brings us full circle on the “awakening”


After a few days of nothing, a new one-minute spot for The Force Awakens debuted on Facebook today. As perhaps appropriate for almost a year to the day of the first teaser trailer, the Kylo Ren-centric spot continues the “awakening” line, and gives us more Poe Dameron, X-wings and (presumably) Starkiller Base.

The Force Awakens at the American Music Awards

First we got a new commercial, above, with a few brief bits of new footage. Much later, there was indeed a “new scene” – but one we’ve already seen most of in the trailers, Rey, Finn and BB-8 on the run:


Just with dialogue this time. Then, sure enough, Harrison Ford introduced Pentatonix’s tribute to John Williams. Here’s the whole Star Wars portion of the show:

Today in The Force Awakens: J.J. Abrams says the film is nearly done

nerdoffAt the ‘Celebrity Nerd-Off’ with Stephen Colbert, J.J. Abrams revealed that he finished the final sound mix for The Force Awakens early Saturday morning, Yahoo Movies reports. There are “six very small, but important things that (still) need to be done,” per Variety.

Deadline claims that we’ve only seen about 5% of The Force Awakens ad campaign, and that it’s really going to ramp up over Thanksgiving. I have a feeling this means ad buys, but consider yourself warned. (And remember, if you’re reading fan sites you’re already paying a lot more attention than most people are.)

→ There’s a better copy of the commercial with the new X-wing pilots up now, but it’s still not ideal.

Three more Star Wars themed ads, this time from HP.

→ Rumor: We know he’s in costume, but who is Simon Pegg playing? Making Star Wars may have the answer.

Today in The Force Awakens: Starkiller blueprints, Times Square banners

starkiller-base-blueprints-CROPNow Wired has blueprints of Starkiller Base. Or the set, anyway.

→ New Leia and Han banners have been spotted rotating on a digital billboard in Times Square. The Rey, Kylo Ren and Finn ones have been spotted before, but you can’t beat John Boyega’s reaction. UPDATE: Here’s Daisy Ridley’s.

→ Much ado has been made about the recent George Lucas interview on CBS, but I think Full of Sith has the best take on it, so I’ll leave it to them.

→ Waiting on better copies, but if you don’t mind fuzzy ones, there’s a new Disney Channel TV spot that contains our first (brief) look at Maz Kanata actually in the film, and another commercial that features two new X-wing pilots – one we think is Jessika Pava (as seen in The Weapon of a Jedi) and a Sullustan.

→ There’s a cute new TV spot with Threepio, Artoo and BB-8 from British telecommunications provider O2. Like the Verizon ad we’re seeing over here, it doesn’t contain any actual movie footage. (Is that Sean Bean narrating?)

→ A leaked Look and Find book has some spoilers for The Force Awakens. Read it if you dare. (Via Making Star Wars, who notes that it confirms some thing they’ve already leaked.)

Video: New The Force Awakens footage from #TGITAwakens


A new TV spot debuted on ABC Thursday night, with a few glimpses of new footage, including more on Jakku, the Resistance command room, Finn and the lightsaber, and, above, Rey and Han. Here’s the official Youtube:

A few stills – and thoughts – below the cut, in a gallery. Continue reading