Her Universe revealed their new products for Celebration Anaheim today. There’s a lightsaber shirt, multiple dresses, tees, a new bag, and cupcakes. “A different daily Star Wars themed cupcake available at Salacious Crumb’s Cupcake Bake Shop” in their booth. The “Ahsoka Lives” tee will be exclusive to the con.
‘Special guests’ will be at J.J. Abrams and Kathleen Kennedy’s Thursday panel. I suspect they will be The Force Awakens folk of the younger generation. (Or, pretty much anyone who’s not Harrison Ford.)
The framing of this Fortune story on David Eckstein and Her Universe seemed odd, until I realized it’s part of a series (in collaboration with Sports Illustrated) that profiles athletes who’ve moved into business careers. In any case, we learn a few things about HU: that they expect to bring in $5 million in sales this year, and the company is profitable. Phew. (via)
Pictures from the Her Universe Geek Couture Fashion Show. Popsugar has clear looks t most of the fashions from last night’s show at SDCC.
Her Universe rolls out new Transformers line. Four shirts, two dresses and a pair of leggings.
And the second new Her Universe licensee is… Transformers? Looks like we’ll get a closer look on Thursday. Does this one excite you at all? Because I feel a resounding sense of ‘meh.’
Her Universe has announced the first wave of their new Marvel line! There’s more coming, including a Loki dress, Ashley Eckstein tells The Daily Dot. A Black Widow hoodie will be available at San Diego Comic Con. And Ashley herself will be voicing Dagger of Cloak and Dagger in the animated Ultimate Spider-Man.
The line is also part of Marvel’s own “Characters and Creators” initiative, which is targeting women and girls. (The new Ms. Marvel is an earlier example.)
We know that Her Universe is expecting to announce several new liscensees, and if this Captain America shirt (prematurely?) available for order on ThinkGeek is any indication, Marvel is indeed one of them. Unless Ashley is suddenly modeling other lines… (Via @Shadadukal)