The framing of this Fortune story on David Eckstein and Her Universe seemed odd, until I realized it’s part of a series (in collaboration with Sports Illustrated) that profiles athletes who’ve moved into business careers. In any case, we learn a few things about HU: that they expect to bring in $5 million in sales this year, and the company is profitable. Phew. (via)
Pictures from the Her Universe Geek Couture Fashion Show. Popsugar has clear looks t most of the fashions from last night’s show at SDCC.
Her Universe rolls out new Transformers line. Four shirts, two dresses and a pair of leggings.
And the second new Her Universe licensee is… Transformers? Looks like we’ll get a closer look on Thursday. Does this one excite you at all? Because I feel a resounding sense of ‘meh.’
Her Universe has announced the first wave of their new Marvel line! There’s more coming, including a Loki dress, Ashley Eckstein tells The Daily Dot. A Black Widow hoodie will be available at San Diego Comic Con. And Ashley herself will be voicing Dagger of Cloak and Dagger in the animated Ultimate Spider-Man.
The line is also part of Marvel’s own “Characters and Creators” initiative, which is targeting women and girls. (The new Ms. Marvel is an earlier example.)
We know that Her Universe is expecting to announce several new liscensees, and if this Captain America shirt (prematurely?) available for order on ThinkGeek is any indication, Marvel is indeed one of them. Unless Ashley is suddenly modeling other lines… (Via @Shadadukal)
Her Universe will be adding three new licenses this summer, Ashley Eckstein tells Legion of Leia. Aside from Star Wars, Her Universe already has licenses for Doctor Who, Star Trek and The Walking Dead. (Syfy Channel is no longer on their site – expired?) Who do you hope will join them?
Ashley Eckstein shared this picture of a new Her Universe skirt coming to Hot Topic. Tempted?
It’s Ashley Eckstein’s birthday, and Her Universe is celebrating by debuting a new ‘Come to the dark side – we have cupcakes‘ t-shirt, plus 40% off on all Ahsoka Tano-themed items and free Her Universe lanyards with every order. The birthday specials run through Sunday.
Ashley will also be appearing on the RebelForce Radio podcast tonight (7pm PST/10pm EST) for a “birthday bash.”