Jaina, the oldest child and only daughter of Leia Organa and Han Solo in decanonized Legends timeline, has had at least one figure from Hasbro in the past, plus a Bishoujo-style statue from Kotobukiya. The new figure will take some time: The fruits of last year’s poll – Darth Revan and Sabine Wren – aren’t expected to hit the shelves until late this year.
This week was a great deal quieter than the last, likely because we’re barreling towards Celebration Europe, which begins on the 15th. We got two panel announcements for the con, the ‘Future Filmmakers’ with directors Rian Johnson, Chris Miller and Phil Lord, and ‘Ahsoka’s Untold Tales’ with Dave Filoni and Ashley Eckstein. (Pablo is moderating both, of course. Because Pablo.)
→ Hasbro reveals two new 6-inch convention figures at Entertainment Weekly: A helmetless Kylo Ren (with melted Vader helmet) for Celebratiopn Europe, and A New Hope Obi-Wan Kenobi (with hologram Leia) for San Diego Comic-Con.
Entertainment Weekly has revealed Hasbro’s Maz Kanata action figure, which will debut at Toy Fair this weekend.
Sadly, for the established collectors, Maz won’t be available on her own. She’ll be released this spring as part of a “Takodana Encounter” playset along with Rey, BB-8 and Finn, for $19.99. Two female characters in one pack? Hasbro, you’re trying!
Here’s some good news for fans hungry for more ladies in the toy aisle – There’ll be a Princess Leia figure based on her Rebels appearance from Hasbro. The 3¾ figure will be in stores this fall.
In less happy toy news, there’s a new report that lays the cause of the lack of Rey toys at the feet of Lucasfilm themselves. A purported insider described a January 2015 vendor meeting with the company to the blog Sweatpants and Coffee:
The insider, who was at those meetings, described how initial versions of many of the products presented to Lucasfilm featured Rey prominently. At first, discussions were positive, but as the meetings wore on, one or more individuals raised concerns about the presence of female characters in the Star Wars products. Eventually, the product vendors were specifically directed to exclude the Rey character from all Star Wars-related merchandise, said the insider.
“We know what sells,” the industry insider was told. “No boy wants to be given a product with a female character on it.”
Hasbro is releasing more toys with Rey and other female characters, like Leia, aren’t being left out entirely. (And note that while there are certainly far less Rey items, she wasn’t totally excluded from the first wave of products.) But the report does show there’s a lot of work to be done at every level.
Fast Company has a profile of Hasbro Star Wars design director Steve Evans, focusing on The Force Awakens rollout. Of special interest to us, some words on the changing market:
“I’m actually very, very fond of the three-and-three-quarter inch Rey figure,” Evans says. It’s an appropriate choice, and not just for the fact that Rey is one of the main characters in the next Star Wars chapter. That figure symbolizes a radical shift in the action figure market—and the Star Wars toys market in particular.
“It’s because of what it stands for,” says Evans. “Just because of the way it’s embracing girls into the brand more. I have a son and two twin daughters and my girls are infatuated with Rey. They think she’s brilliant.”
Back in the ’70s and ’80s Star Wars action figures were thought of as something to be made just for boys. But Evans says that’s all changed now. And not only are the artificial gender action figure barriers are coming down, now they’re designed to appeal to people of all ages.
As for The Force Awakens, “as we lead up to December 18, there’s a certain amount that gets released,” says Evans. “There are certain surprises from our product line that no one knows about, that we’ll release leading up to the movie, at the movie, and beyond the movie.”
Start prepping your theories, because according to Jedi Temples Archives an unexpected original trilogy figure will be a part of The Force Awakens action figure line. Now, it’s not someone so unexpected that I think one really needs a complicated theory, but fandoms gonna fandom. Still, ‘Qui-Gon’s Noble End’ this isn’t.
→ Since today marks exactly one month until Force Friday, we’re seeing a few bits about the toy launches. Making Star Wars has some fuzzy Walmart signage pics, and Toys R Us put up a press release – though with no direct mention of The Force Awakens. (Expect that shoe to drop closer to September.)
Well, the votes are in, and Rebels’ Sabine Wren was the only woman to make the finals in the Hasbro Fan’s Choice poll, up for vote now on StarWars.com. The other finalists are Ben Kenobi (A New Hope,) Lando Calrissian, Darth Revan from the Knights of the Old Republic games, General Grievous, a Gamorrean guard and a snowtrooper. When I voted, Revan had a strong lead, with Obi-Wan second and Sabine in third.
The winning character, to be announced at SDCC, will be made into a 6″ Black Series figure.
Several other women made the finals at individual sites: Mara Jade was #1 at Topless Robot , #2 at Making Star Wars and #3 at Yakface, among others. Asajj Ventress and Ahsoka Tano (The Clone Wars version) also made a strong showing – here’s an informal countup of all the sites that posted their results publicly.